We build audiences through new, meaningful, and satisfying content on any platform.

Our Divisions

Bussiness Model

Our business model includes several areas, platforms and great distribution that allows us to amplify any message.

We are mainly focused in four pillars:

  • Prowell Media

    Prowell Media

    Prowell Media is a portfolio of influential editorial brands focusing on key passion points that millions of people. We tell high-quality stories across platforms and formats that our audience can find wherever they are.

  • Prowell Creative

    Prowell Creative

    Prowell Creative is a group of writers, designers, analysts and coders who tell stories for brands using the same tools that drive success in our editorial portfolio, we create memorable and engaging content.

  • Prowell Films

    Prowell Films

    Prowell Films is a group of producers, screenwriters, directors and editors that produce all audiovisual content from photos to film and postproduction for internal and external clients.

  • Prowell X

    Prowell X is a group of designers, developers, operations’ engineers, community managers, and financiers charged with the area of product, research and development and media equity management.

It’s not about content that engages, it’s about content that satisfies.

Our Brands

  • Referee


    Referee broke the internet by reinventing sports in the digital landscape. It’s not sports journalism but sportainment. With irreverence Mexico and U.S. Hispanic’s top influencers create quality entertaining content like you’ve never seen before.


  • López-Dóriga Digital

    López-Dóriga Digital

    Led by a household name in broadcast journalism, this site is an ecosystem of news that reaches millions of people with truthful, timely and relevant information. It doesn’t matter which part of the work it happened, you’ll find the story online within minutes.


  • GoBizNext


    This is the place to go for next-generation entrepreneurs looking for the inside scoop on business, gadgets and innovation trends. It’s a one-stop shop for business digital journalism.


  • Es Barrio

    Es Barrio

    Barrio is a news, politics and pop culture site for Latinos living in the U.S. Barrio’s personality is like no other because it is independent, irreverent, humorous and and always willing to shed a light on what’s important to its community.


  • Noticias en la mira

    Noticias en la mira

    Sometimes a quick day-of news story isn’t enough. Noticias en la Mira is an investigative journalism site that covers political, social and financial issues in Mexico in a way that is relatable and gives audience the full scoop.


  • Saga


    Mexico’s most renown interviewer and pioneer behind the Big Brother reality show in Mexico, Adela Micha has launched SAGA. With a brand new platform driven 100% by Facebook Lives and Facebook Radio. Content verticals will include pop culture, films, music, pets, food, and beauty tutorials.

  • Que pase…!

    Que pase…!

    The unique style of Laura Bozzo that captured millions across Latin America has arrived on the web. Sure they’ll be the token desgraciado, reality-TV ingrate but also positive content. It’s a community that like viral content with a special focus on women. Its verticals are love, spirituality, support for those in need and of course the desgraciados.

  • Apantalla


    The first 100% native digital brand specializing in ShowBiz in Mexico. With a team of influencers of high reach in social networks, Apantalla is directed to young audiences. Headed by Gustavo Adolfo Infante, renown entertainment journalist, Apantalla is not a site for entertainment news, it is a social platform that talks about what happens in a fun and highly viral sharable way.

118,9 M

Unique monthly visitors


Total monthly content views